OK, my little pretties. Here is the bottom line…
If you’re not building your own personal email list, you’re making a HUGE mistake. Having your own personal email list is essential for The Millionairess Entrepreneur.
In fact, every female entrepreneur, whether she is doing business online or offline needs an email list. It’s just that plain and simple. If you don’t have one, you are doing your business and your potential customers a disservice.
Today more than ever, your email list is the business lifeline to your ideal clients. Why?
Well here’s two reasons: 1) The single-most important asset you can have in your success kit is an email list. 2) When you build your email list, it is comprised of all the people who have actively chosen to be part of your community, tribe, and your promotional campaigns.
Having an email list is, by far, the best way to build an engaged audience, sell your products or services, and create excitement around your next big thing. Without an email list, you will struggle to get the traction your message deserves and the reach your products and services require. (Psst. Struggling is so not The Millionairess Entrepreneur way.)
So, if you aspire to create a profitable business and actually sell your products or services, you are going to need people to sell to. This means you need to get people who will pay attention to the value you provide and the products and services that will make a difference for them. And the best way to do that is by building an email list.
When you build your email list, you are building a community or tribe of people that are just that into you.
Now while you may be on a ton of email lists yourself, you may not be totally clear as to why you need one. Read on for a few reasons why you should start building your own email list.
1. Never build your business on someone else’s property
When you build an email list it belongs to you. It’s all yours. It is an asset for your business, and it is the only thing you own and essentially have control over other than your website. And when it comes to owning your list, you don’t have to worry about a third party like Facebook or Google changing the rules on you.
I like how Joe Pulizzi, Founder of Content Marketing Institute puts it.
“An email list is critical because you can’t build your content on rented land. So many brands and companies build their audiences on Facebook and Google+, which is fine, but we don’t own those names – Facebook and Google do.”
Get the point. It is critical that you own your own property. Don’t build your customer list on someone else’s property.
2. Your email subscribers are more likely to become your buyers
As a female entrepreneur, do you intend to sell your products or services, whether online through your website or offline through a direct physical sale? May seem like a silly question, right? But here’s the thing, either way, you need to have an email list, and if you aren’t building your list you may not be all that serious about selling.
“Out of all the channels I tested as a marketer, email continually outperforms most of them. Not only does it have a high conversion rate, but as you build up your list you can continually monetize it by pitching multiple products.”
Nothing gets engagement like email. If someone has given you their email address they are ready to engage with your content, services or products. When someone subscribes to your list this means they mean business. They’re not just a casual social media follower. The people who join your list are for real and they’ve just hopped on to your bandwagon with their email address.
Remember, when you build your email list, you are building a community or tribe of people that are “just that into you.”
You go, girl!!!
3. It’s by far the easiest and safest way to keep in touch with people.
I don’t know about you, but have you ever tried to go through a stack of over a thousand business cards and email each one personally, saying the same thing in each email? Can you say burn out on steroids?
I have to say it, for me, building my email list is not only a time saver, it is also a life saver. This is another reason to build your email list. Why exhaust yourself unnecessarily. Admit it… burn out SUCKS!
Also, emailing your list is way safer than doing things on social media, provided you capture email address correctly – No spamming, please!
Consider what Ramsay Taplin, founder of Founder of The Blog Tyrant thinks about building your email list…
“Protection: Google is constantly changing its algorithm and, sometimes, you can end up with a penalty without even knowing what you’ve done wrong. In that situation, your mailing list is the only real protection you have. Even if all of my search rankings disappeared tomorrow I’d still be able to promote my blog to tens of thousands of people via email.”
Ease and protection are great. And what’s even better is that building an email list is the best way to build a relationship with potential customers in an intimate and lasting way.
4. Kick things off by securing an email service provider
Now that you know why an email list is so important, you now need to select a tool to help you manage the process. That means getting an email service provider.
There are several email service providers out there. Email service providers help you capture email address automatically, coordinate your email distribution and keep things running smoothly.
Your email service provider gives you the convenience of contacting and engaging with each of your subscribers much more efficiently and effectively.
Here are a few email service providers I recommend checking out…
ConvertKit is an excellent choice if you are just starting out and you know that you are going to need some advanced features in the future, such as setting up strategic autoresponders, segmenting your list or setting up multiple sequences.
I personally use ConvertKit for The Millionairess Entrepreneur Weekly Gazette (that’s just a fancy way of saying my weekly email newsletter. Feel free to sign up to receive it.) Pricing for ConvertKit starts at $29/month for up to 1,000 subscribers and goes up incrementally from there.
That’s why I love recommending ConvertKit to female entrepreneurs through my affiliate with them. They help you get your list set up and working right, so you can grow your audience and start making money quickly.
Constant Contact allows you to manage your subscribers and create professional emails with templates and drag-and-drop editing tools. I have used Constant Contact in the past but needed something more robust for segmenting my list and creating powerful sequences. You can try Constant Contact for free for 60 days. After that plans start at $20/month.
AWeber is another popular email marketing service that offers a wide-range of tools such as autoresponders, segments, an email builder, and more. I have personally never used AWeber but I have other female entrepreneurs who swear they love it and that the support is great. Pricing starts at $19/month (and there is a 30-day free trial.)
MailChimp is a popular email marketing software. I’ve used it and still have an account with them that I use for a specific audience segment. It is great for people who are just starting out with building their list and email marketing. It is easy to set up and it provides an intuitive user interface. MailChimp has a free plan for up to 2,000 subscribers. However, if you want to use any of their other powerful features, then you will have to switch to a paid plan. Paid plans start as low as $10/month. The bigger your list size, the more you’re going to pay.
GetResponse allows you to create responsive emails and autoresponders with A/B testing capability built in. GetResponse starts at $15/month for a list size of 1,000, and it goes up to $799/month for the enterprise version. GetResponse is another email service that I have never tried, but I understand it gets great reviews and for the price, you can’t beat it.
There are other email service providers like ActiveCampaign, OntraPort, and InfusionSoft that are much more robust. Check them out if you are ready for full CRM/Marketing Automation.
Building your email list is a no-brainer. Having your own email list allows you to engage with your audience in a creative and personalized way that you can’t get from writing a blog post or sending out tweets.
If you are thinking like The Millionairess Entrepreneur, you realize that your email list is your assent to profits as you grow your audience of raving fans. Getting an email address is the crucial first step to creating your audience base. From there you have the opportunity to figure out who your loyal fans are as you engage and build relationships with them.
Me, like so many other entrepreneurs I know, have this one regret as a business owner, which is not having focused on building my email list earlier in the process of my entrepreneurial journey.
Don’t wait and let this be a regret of yours too.
The perfect time to start building your email list is now if you don’t have one. So make a bold move. Start building your email list today.
Do you have an email list of your own? Do you have any questions about building your email list? Share in the comments. Inquiring minds want to know… ♥ME♥
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